About Us
Hi, I’m Shu, the founder of Everfrontier Japan. Born in Tokyo and raised in cities like Brussels, London, Los Angeles, Houston, and Toronto, I consider myself a global citizen. Now, I reside in Amsterdam with my wife and two daughters.
With over 10 years of experience in the localization industry, working with companies like Sony and adidas, I have developed products and businesses for various markets. As an owner of e-commerce businesses, including a sports equipment brand and a stationery/ceramics e-shop, I have gained invaluable experience in managing supply chains, collaborating with freight forwarders, conducting market research, executing digital marketing, and providing top-tier customer support.
Why I Started Everfrontier Japan
I founded Everfrontier Japan to bridge the gap between Europe and Japan, fostering cross-cultural understanding and business success through consulting, language, marketing, and trade services. My unique upbringing and professional journey have equipped me with the skills and insights necessary to help businesses navigate the complexities of international markets.
Our Approach
Cultural differences can be a significant obstacle when working with Japanese clients or suppliers. Effective communication is essential to build trust and solidify partnerships. While many Japanese companies are eager to expand overseas, their English proficiency often falls short. To excel, you need exclusive business partnerships with companies that are not yet international.
Collaborating with local Japanese factories often means navigating language barriers and building trust through in-person meetings. These industries are notoriously closed and challenging to enter. Trust is everything, and understanding their culture and language is crucial. I have successfully worked with local suppliers, persuading them to collaborate with my e-commerce business. Without these skills, finding a local client or supplier can be extremely difficult and costly.
Our Solution
With a deep understanding of both Western and Japanese business cultures and over a decade of experience, I can confidently help you navigate these challenges. My experience with Japanese and Chinese suppliers positions me to offer comprehensive support. Let Everfrontier Japan be your bridge to seamless and successful international business endeavors.
